Personalisation

Personalisation is the name given to the creation of a more responsive system of personal social care with the introduction of personal budgets and direct payments for service users.

UNISON supports the principle that everyone should have as much independence, choice and control over their own care and support arrangements as is right for them.

UNISON believes that the current funding gap is likely to mean that personalisation promises more than it can deliver.

UNISON workers in social care have in recent years seen their jobs and roles change, mass privatisation, closing down of local services and ever tighter rationing of care.

As a result of underfunding personalisation is becoming synonymous with less choice, increased privatisation and growth of an unregulated care service. UNISON's personalisation campaign aims to build a powerful coalition for sustained investment in social care to deliver:

Real independence, control and choice for service users
A valued well paid, trained and skilled social care workforce
Services which are well funded through public provision
A standardised employment and regulatory framework for all personalisation care workers

UNISON launches Who Cares: Who Pays? report on personalisation